My marketing undergraduate thesis is so easy it’s scaring me.

I have to admit, my marketing undergraduate thesis feels almost too easy, and it’s starting to concern me. My thesis focuses on customer satisfaction across various businesses (keeping it vague for privacy reasons), and honestly, the research topic seems pretty straightforward. There are businesses of all sizes around, from small startups to luxury brands, yet I’ve discovered that there’s surprisingly little research available on them.

Exploring this area of the fashion industry is intriguing, but I can’t help feeling that the simplicity of my research is making it seem trivial and somewhat meaningless.

I want to clarify that I didn’t solely choose this topic; our university requires us to submit three potential research topics to a panel for approval, and unfortunately, this was the only one that got the green light. In fact, one of the panelists even revised the title to what I’m currently working on. A professor of mine commented on how easy the topic is, and the fact that we can use existing research tools only adds to my insecurity.

I thrive on challenges and the chance to develop my skills, so the ease of this thesis, which is a significant part of my college experience, has left me feeling a bit down and frustrated. On the flip side, I realize I might be able to learn valuable lessons from this experience. Perhaps I should be grateful that my thesis is less demanding compared to what many of my classmates are facing right now. Still, I can’t shake the feeling that it could have been a bit more challenging.

I’d love to hear your thoughts, especially as I consider a future career in marketing research, education, sales, or digital artistry.

One Reply to “My marketing undergraduate thesis is so easy it’s scaring me.”

  1. It’s completely understandable to have mixed feelings about your thesis topic, especially when you thrive on challenge. First off, it’s important to recognize that just because a topic seems straightforward doesn’t mean it lacks value. Customer satisfaction in the fashion industry is a critical area, and gaining insights into it can be incredibly beneficial for businesses trying to improve their services and offerings.

    You mentioned feeling like your research might be trivial or useless, but every piece of research contributes to a larger conversation. Your work could help fill a gap in existing studies, or provide a fresh perspective that others haven’t considered.

    Moreover, the skills you learn and hone during this thesis process—such as research methods, data analysis, and understanding consumer behavior—are valuable regardless of the topic’s perceived difficulty. You’re building a foundation that you can carry into your future career, whether in marketing research, education, sales, or digital art.

    Also, consider how you can challenge yourself within the framework of your thesis. You can dig deeper into your methodology, explore various angles of your topic, or even add a unique element to your research that aligns with your interests and aspirations.

    Finally, it’s great that you’re recognizing the opportunity to learn from this process, even if it feels easy. Embrace it! Use this time to refine your skills, explore your interests, and prepare for the challenges ahead. Good luck!

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